Beijing is reportedly planning to implement a ‘new strategy’ to win the hearts and minds of young Taiwanese. Like everything else that has come before it, it’s bound to fail
With every effort to push its unification agenda meeting abject failure in recent years, the Chinese government is reportedly planning a “new approach” to Taiwan affairs, one that it is said will focus on social contact by prioritizing young people and small businesses.
Beijing’s review of its approach to Taiwan, along with an ongoing shakeup of the people in charge of implementing cross-Strait policies, comes after a very frustrating eight years of rapprochement between the two sides under former president Ma Ying-jeou. To Beijing’s dismay, rather than win hearts and minds deepening investment and closer contact achieved the opposite effect and contributed to the consolidation of Taiwan’s idiosyncratic identity — an amalgamation of localist consciousness, historical and geographical factors, liberalism, democracy, as well as Japanese and Western influences — distinct from that which prevails in China.