Monday, March 07, 2016

McCafé Ad Promoting Acceptance of Gays Draws Fire from Conservative Groups

The latest reaction by a conservative religious alliance in Taiwan occurs just as Beijing passes new controversial regulations banning the depiction of homosexual acts on television 

All eyes within the LGBTQI community were turned on China in the past week after Beijing unveiled its new General Rule on TV Productions (電視劇製作通則), which characterizes homosexuality as “unusual sexuality” and bans it along with “other perversions,” sexual abuse, and incest from TV content. While China was taking one major step backwards on the issue, a restaurant chain in Taiwan did the exact opposite with a TV commercial that promotes acceptance — and yet here too, backward forces mobilized to arrest progress and limit our freedom of expression. 

In its new McCafé ad campaign, McDonald’s Taiwan introduced a TV spot in which a young man at a McCafé “comes out” to his father by scribbling “I like boys” (我喜歡男生) on a paper cup. After reading the message, the ill-at-ease father walks away, leaving his anxious son alone at table. A few seconds later the father comes back, grabs his son’s cup, and draws an insert symbol with the words, “I accept you” (接受你). 

My article, published today in Thinking Taiwan, continues here.

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